Alicia Keys, Black Eyed Peas, John Legend, Shakira among global superstars performing at event to kick off historic FIFA World Cup™ in South Africa

ESPN Inc.’s unprecedented coverage of the 2010 FIFA World Cup™ from South Africa will kick off before the games even begin when ESPN2 broadcasts complete live coverage of the FIFA World Cup™ Kick-Off Celebration Concert from Soweto/Johannesburg on Thursday, June 10 beginning at 2 p.m. ET/11 a.m. PT.

The three-hour concert, considered the biggest entertainment event to date in South Africa, celebrates the arrival of the first-ever FIFA World Cup™ on the African continent and will take place at 30,000-seat Orlando Stadium in Soweto, Johannesburg. Alicia Keys, the Black Eyed Peas, John Legend, Shakira and Juanes will perform live on ESPN2 alongside, and in collaboration with, popular African artists, with a specially-produced highlight presentation of the concert airing in primetime on ABC, Friday, June 11 at 8 p.m. ET/PT.