Control Room, executive producer of all Live Earth events, will serve as producers of global entertainment and television production for the Dow Live Earth Run for Water. The largest worldwide water initiative on record will help combat the global water crisis. The Dow Live Earth Run for Water – to take place April 18, 2010 – will take place over the course of 24 hours, in more than 40 cities around the world and consist of a series of 6 km run/walks (the average distance many women and children walk every day to secure water), featuring concerts and water education activities aimed at igniting a tipping point to help solve the water crisis.