Global Events
Control Room, executive producer of all Live Earth events, will serve as producers of global entertainment and television production for the Dow Live Earth Run for Water. The largest worldwide water initiative on record will help combat the global water crisis. The Dow Live Earth Run for Water – to take place April 18, 2010 – will take place over the course of 24 hours, in more than 40 cities around the world and consist of a series of 6 km run/walks (the average distance many women and children walk every day to secure water), featuring concerts and water education activities aimed at igniting a tipping point to help solve the water crisis.
Kicking off the World Cup opening on 10 June, 2010 at 8:00 p.m. (GMT +2), at the newly-renovated Orlando Stadium in Soweto township, this historic three-hour live concert event will showcase the music, sport and visual pageantry of South Africa. The event will feature musical performances by Alicia Keys, Amadou & Mariam, Angelique Kidjo, Black Eyed Peas, BLK JKS, John Legend, Juanes, Shakira, The Parlotones, Tinariwen, Vieux Farka Touré, and Vusi Mahlasela, along with special appearances by past and present football legends, and will be broadcast to networks around the world for what is expected to be the greatest entertainment event to date on the African continent. All net proceeds will benefit “20 Centres for 2010”, the Official Campaign of the 2010 FIFA World Cup South Africa™.
In 2007, Control Room produced the largest entertainment event in history, Live Earth. On July 7, 2007, the 7-continent, 24 hour music extravaganza raised awareness for the Climate Crisis with a message of solutions and personal responsibility. Featuring 150 of the world’s leading artists, and produced with the highest quality technology, Control Room constructed the most comprehensive media architecture ever, including more than 100 television networks, 100 radio networks world-wide, online through MSN’s 42-global networks in 21 languages and through wireless networks, to deliver the concerts to audiences around the world.
